The race between Apple and Meta

AR glasses, or Augmented Reality Glasses, add a spin to real life. AR is the bridge between the fictitious and the real world. It helps link the physical and virtual worlds, helping us imagine and build multiple possibilities. Users can use AR glasses to interact with the real world through the virtual objects they imagine and create.

An easy analogy to comprehend this concept is the perception of playing a video game in the real world. The famous game Pokémon Go was based on the AR concept. You find Pokémon (fictitious characters) in the real world in this video game using your mobile phone. Augmented reality helps us see the world through a different color lens. Imagine unlocking all the wonders of augmented reality through a pair of glasses. These glasses will give you a more transparent and hands-free experience to reimagine the reality around you. Companies like Microsoft, Google, and Magic Leap have already achieved this feat. And now Apple is joining their lead, too. But being a Tech innovative Giant, the Big Company will surely add its USPs to make the glasses more potent than all the ones created before. This article brings you the latest developments in Apple’s AR glasses.

AR is not VR!

Virtual Reality is a concept that was much earlier and more prevalent than AR. It is the creation of fictional or animated worlds to explore. VR simulates the virtual environment. It has nothing to do with the reality. By wearing VR glasses, we can see an animated world. It is suitable for drawing out imagination and acts like an escapism. But VR is more centralized over entertainment than doing some actual change in the real world. AR, on the other hand, helps us see virtual things in real life. It acts as a bridge between our imagination and the reality. In a way, AR is a much more powerful tool for research, development, and integration of new designs. We can build the right structures by seeing them first through our glasses. AR glasses are the Mind’s Eye of today’s time. Such an integral gadget is sure to be of excellent market worth, which brings us to the latest tech race between Apple and Meta.

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Apple Rivaling Meta

Tim Cook, the CEO of Apple, has prioritized the AR glasses project. People can accept a product launch before 2030. What triggered Apple’s reaction? The fellow technology giant Meta, the ‘Facebook Company,’ announced that they would release cutting-edge AR glasses at an affordable price to the public. So, naturally, the rat race had to start. Now, these too companies have tech enthusiast on their toes. Trying to riffle about which will deliver the better results.

Meta has collaborated with the popular sunglasses brand Ray-Ban to deliver smart glasses. Apple has promised the press that its AR glasses will be more refined and industry-leading. Meta leads in action in this race, and Apple’s words hold our attention. Apple has stated that its glasses would be wearable throughout the day; their lightweight and natural look would make them a seamless technology. Imagine including AR in your reading glasses. It would surely elevate your reading experience. You could dive into different worlds. But bringing comfort and technology together is challenging. The company aims to create a bright display on a more minor chip with a longer battery life. This project sure was supposed to take time. However, Meta was excelling greatly with its Orion Project, and Apple had to catch up. Now, Apple has promised to launch its product before Meta.

Meta’s Project

Meta’s Orion Project also revolves around AR space. Each product uses advanced optics and custom Silicon. Meta has stated its product will reach the public slowly. But the tech giant is not slumbering. It has already started joining hands with glass brands like Ray-Ban and EssilorLuxottica to ensure the right marketplace for its product.

Apple also continues to work on its Vision Pro project. The new Vision Pro would be lighter and more affordable than the original, and it is set to shoot up sales for the company. Reports mention that Apple is inculcating AI in its other products like Apple Watch and Air Pods.

The atmosphere is certainly charged, but both companies have challenges to overcome before they can succeed.

Challenges Faced

The cost and resource management is the most significant source of struggle for both companies. Such big projects require a lot of investment, but their marketplace is still small. The companies are aiming at campaigns to promote their products and present themselves as a pioneer in the world of technology. Meta Orion Glasses take around $ 10,000 to produce. Apple has lowered the cost of its Vision Pro glasses to $3499 and is even looking for a cheap AR glasses product. By using better and more sustainable resources, Apple might be able to pull off the inevitable. Apple is also debating on adding a media capture feature to these glasses. The primary concern behind this is the evident privacy infringement. Will Apple be ready to protect their user’s privacy if this feature is added? We need to wait for the product launch to verify that.

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Benefits of AR Glasses

AR glasses are sure to spread their reach over multiple horizons.

1.) Industrial Use

• High Productivity: The hands-free experience of AR allows users to explore multiple potentials
• Better Training: Users can stimulate real-time operations for things and help them develop their skills
• Remote Assistance: We can guide rescue operators about the best resources and survivors nearby.

2.) Consumer Environment

• Immersive Experience: Experience virtual elements in the reality around you.
• Gaming: Video games can become more engaging than ever with the use of AR
• Navigation: View Google Maps around you to get the proper view of the road before you even hit the gas.

3.) Health and Educational Developments

• AR can help train surgeons in real-life situations
• Education can turn out more descriptive with AR glasses.

Conclusion

AR Glasses are indeed the key to a glorious future. It will help us build things that are unimaginable within reality. No doubt Tech Giants have realized this worth. In this race between Apple and Meta, the consumers would savor whoever wins the true victory. We would finally be living in the future tech always envisioned in science fiction.