Ubisoft focusing on open world and live service games, continues to invest in generative AI

Ubisoft will now focus on open world and live service games, as it invests in AI to assist development.

The strategy was outlined in the company’s latest financial report, which claims record annual sales – in particular for the Rainbow Six and Assassin’s Creed franchises.

The company’s next games slot neatly into this strategy: namely Star Wars Outlaws, the newly-revealed Assassin’s Creed Shadows, and free-to-play shooter XDefiant.

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