Why Lego sees its gaming future in Fortnite

Lego has a storied history in the world of video games with a massive back catalogue that dwarfs even some of the biggest publishers in the world. From licenced classics like Lego Star Wars to more recent games based solely on the Lego brand like Lego 2K Drive, the variety is impressive and there have been far more hits than misses.

But now the Lego strategy is changing, with Fortnite its new key area of focus after The Lego Group’s parent company Kirkbi pumped $1 billion into Epic Games back in 2022.

After almost two years of partnership between the two companies, the fruits of the deal are finally starting to show. Lego Fortnite launched late last year and proved to be incredibly popular, even beating the traditional Battle Royale in concurrent players during its launch period. Now the two companies have launched Lego Islands in Fortnite, a platform that allows anyone to use Lego assets to create games within Fortnite Creative or Unreal Engine For Fortnite, provided they stick to Lego’s family-friendly rules.

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