Why successfully crowdfunded drag-themed fighting game Drag Her failed to launch

Drag Her, a 2D hand-drawn fighting game featuring a roster of real-life drag artists, launched its Kickstarter campaign back in February 2022 with a modest and cheeky funding target of $69,000. Yet despite meeting its goal, on May 15 2024, developer Fighting Chance Games announced the game’s development had been officially shut down citing “a simple lack of funding.”

Sceptics may wonder how a game that had met its Kickstarter funding goal would then run out of money, but for indies launching a Kickstarter, it’s not uncommon to have a goal lower than the real costs of development as well as personal savings, in the hopes of securing a publishing deal to fund the game’s full development. Whether or not this was clearly communicated to backers at the time is something that studio director and producer Ian Ramsey holds up as a personal failure.

“For us, the Kickstarter was specifically an opportunity to be like, ‘hey, there’s a market for this’,” he tells us.

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